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In a world of $80 serums and $200 moisturizers, The Ordinary Hyaluronic Acid 2% + B5 does something almost radical — it delivers clinical-grade hydration for about $10. No fancy packaging, no influencer markup, just effective science-backed skincare at a price that makes dermatologists smile.
This serum has become one of Amazon’s top-selling skincare products, and it’s a staple in r/SkincareAddiction routines worldwide. Let’s break down why.
What Does Hyaluronic Acid Actually Do?
Hyaluronic acid (HA) is a molecule your skin already produces naturally. Its superpower? It can hold up to 1,000 times its weight in water. As we age, our natural HA production drops, leading to dryness, fine lines, and dullness.
This serum replenishes that hydration at multiple skin depths using different molecular weights of HA — not just sitting on the surface like cheaper alternatives.
The Formula Breakdown
- Low, medium, and high molecular weight HA — penetrates different skin layers for multi-depth hydration
- Vitamin B5 (Panthenol) — enhances skin’s natural barrier and healing
- Ceramides — the updated formula now includes ceramides for stronger moisture retention
How to Use It
Apply 2-3 drops to damp skin (this is key — HA works by pulling in moisture, so give it water to work with). Layer it after cleansing and before your moisturizer, morning and night. That’s it.
Pro tip: Don’t use it on dry skin in dry climates without a moisturizer on top — HA can pull moisture out of your skin if there’s no humidity to draw from.
Pros and Cons
What We Love
- Incredible value — clinical-quality hydration for ~$10
- Multi-depth HA reaches deeper skin layers, not just the surface
- Updated formula with ceramides for better barrier support
- Fragrance-free, vegan, and cruelty-free
- Works for all skin types including sensitive and acne-prone
- Plays well with almost every other product in your routine
What Could Be Better
- Slightly sticky texture before moisturizer absorbs
- Must be applied to damp skin for best results
- The 30ml bottle is small — heavy users may prefer the 60ml size
- Dropper packaging is less hygienic than pumps
Who Should Buy This?
- Skincare beginners looking for a simple, effective first serum
- Budget-conscious beauty fans who want results without the luxury markup
- Dry skin types that need deep hydration year-round
- Anyone building a routine — this pairs with virtually any cleanser and moisturizer
- Oily skin types too — lightweight hydration without heaviness or breakouts
The Bottom Line
The Ordinary Hyaluronic Acid 2% + B5 is the kind of product that makes you question why you ever spent $60+ on a hydrating serum. It’s simple, effective, dermatologist-approved, and costs less than a fast food meal. If you’re not already using it, this is your sign to start.
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